Splendid Hospitality Group’s (SHG) award-winning hotel Hilton London Bankside is launching the UK’s first Miffy-themed suite to celebrate the classic character’s 70th anniversary. This collaboration is a further example of SHG’s ongoing commitment to offering exceptional guest and customer experiences.
Fully immersive with bespoke Miffy interiors and accessories, the new suite offers a unique, memorable stay for the multi-generational fans of the little white bunny – considered by many to be a global design icon.
The Miffy hotel suite at Hilton London Bankside will be available to stay in from 1st June to 31st August 2025 and bookings open 19th May.
A Miffy themed brunch and dessert in the hotel’s restaurant plus a kids’ craft area in the lobby complete this fun, Miffy anniversary ‘take-over’!
Inside the Miffy suite, fans will discover:
- Welcome card and exclusive sweet treat
- Iconic Miffy lamps
- Playful wall artwork
- Miffy-inspired soft furnishings, including character rugs, towels, and more
- A Miffy hot drink station
- A collection of Dick Bruna’s classic Miffy storybooks
- Miffy soft toys, towels and bedding.
The stay also includes complimentary mini bar and access to the Executive Lounge, including:
- Complimentary light breakfast
- All-day snacks and drinks
- Evening canapes and drinks.
Miffy themed food:
A one-off Miffy brunch will be hosted at OXBO Bankside, with the date soon to be revealed – bookings will be available via www.oxbobankside.co.uk. For those with a sweet tooth, a specially created Miffy dessert will also be available throughout the partnership across all dining outlets, including in-room dining.
Miffy craft area:
Need to occupy the kids? A dedicated craft area in the hotel’s lobby will offer free colouring sheets and the chance for children to make, decorate and wear their own Miffy ears! Available from 26th July – 31st August.
Created by Dutch artist Dick Bruna in 1955, Miffy storybooks have sold over 85,000 copies are translated into more than 50 languages. Now a global icon, the character is beloved by multiple generations worldwide.
ENDS
Editor’s notes:
About Miffy
Miffy was “born” on 21 June 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, immediately earning Bruna international critical acclaim as an author and artist. Miffy has become a truly global phenomenon – synonymous with friendship, innocence, fun and design. Supported by over 9,000 unique products, 85 million books sold in more than 50 languages, television series, a movie, YouTube channels, exhibitions around the world and an ever-growing portfolio of licensing partners.
Mercis bv is the global brand owner of Miffy.
For more information about Dick Bruna’s life and work, visit www.miffy.com
About Hilton Bankside
Located in the vibrant cultural hub of London’s Bankside, the family friendly, design-led flagship hotel has 292 modern guest rooms, including 25 bespoke Suites, including the UK’s first Vegan Suite, as well as Family Connecting Rooms and Peloton Rooms. There are 11 flexible meeting rooms and Bankside’s largest Ballroom, as well as an indoor pool and fitness centre. The hotel also houses OXBO Bankside, a 168-cover restaurant serving breakfast, brunch, lunch and dinner, and The Distillery Bankside, which offers a wide range of drinks including over 100 gins, which can be enjoyed in its outdoor terrace during the summer months.